Fractional Head of Growth
A senior growth lead who answers for the results of every channel, from SEO to YouTube, without the cost of a full-time hire.
Book a 30-min call →At Reverse Tech I built the organic area from scratch (SEO, YouTube, web, email, social and affiliates), hired a team of 8 and took it from $0 to over $2M in margin.
Who it's for
Is it for you?
It's a fit if…
- Your company has traction and invests in marketing, but nobody senior owns the strategy.
- You run several channels, each with its own agency or owner, and you can't tell which one brings in customers.
- You need leadership while you decide whether to hire a full-time Head of Growth.
- You have a team, or the budget to build one, that can execute.
It's not a fit if…
- You don't have a product or traffic yet. You don't need me yet.
- Your marketing team is over 10 people. An in-house director suits you better.
- You want someone to run a single channel, not to own the overall result.
My point of view
A healthy channel doesn't always look healthy in the report
When every channel has its own agency, each one measures what suits it and grades its own work. Over time the budget gets split by inertia and nobody answers for the final number.
My job is to look at every channel with the same data, yours, and decide by one criterion: revenue impact. What does not pay back gets cut, and that budget moves to what works.
Then you need a team that sustains it. At Reverse Tech I built the organic area from scratch and hired 8 people. My goal is for your team to run on clear processes and not depend on me for every decision.
How we work
From the first call to results
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01
Channel and team review
Each channel's state from your data, a map of what your team can do and the first quick wins.
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02
Strategy, cuts and OKRs
A strategy ordered by revenue impact, reallocated budget and a single dashboard with every channel.
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03
The team up and running
Your team executes with clear processes and we make the key hires, if they are needed.
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04
Results review
We review with you what moved the numbers. What works gets scaled and what does not gets cut.
Deliverables
What you get
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Channel and team review
The real state of each channel from your own data, not agency reports, plus a map of what your team can do.
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Strategy ordered by revenue
Which channels to scale, which to cut and in what order, with the budget reallocated.
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OKRs and a single dashboard
Business goals per channel and one place to see what works.
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Team leadership
Hiring, mentoring and processes so the team performs without you looking over its shoulder.
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Monthly review
What was done, what moved the numbers and what gets cut, with you every month.
Results
I've done it before
$0 → $2M+ in organic margin
I built Reverse Tech's organic area from scratch with a team of 8: from $0 to over $2M in margin, YouTube from 5,000 to 92,000 subscribers and a new site with over 60,000 organic visits a month.
Read the case
0 → 20M organic sessions/mo in 24 months
I led SEO for a portfolio with over 1 billion users a year and built a content program that went from 0 to 20 million sessions a month in two years.
Read the case
Formats
How we can work together
Growth diagnosis
A fixed-scope project: a full channel review, an action plan ordered by impact and a working session with your team. It is the usual first step.
Fractional Head of Growth
Ongoing senior leadership, 1 or 2 days a week: strategy, OKRs, dashboard, monthly review and team mentoring. If you're hiring, I can also cover the role in the meantime and help you choose the person.
I don't have fixed rates: the price depends on the commitment and your company's stage. After the first call I send you a written proposal with scope, commitment and price.
I work with at most 4 consulting clients at a time, so each one gets real senior hours.
FAQ
Frequently asked questions
What exactly does a fractional Head of Growth do?
The same as an in-house growth lead (setting the strategy, prioritising channels, leading the team and answering for the results), but with the days per week your stage needs and without the fixed cost of a full-time senior hire.
Which channels do you cover?
SEO and AEO, web and content, email and CRM, affiliates, social media and YouTube. At Reverse Tech I run all of these channels at once, so I prioritise by revenue impact, not by the channel I like most.
Who does the work?
I lead, with no juniors or subcontractors. Your team does the execution with clear processes, and if roles are missing I help you define and hire them.
How do we measure whether it works?
At the start we set business goals (qualified traffic, leads, revenue per channel) and track them in a shared dashboard. Every month we review what was done, what moved the numbers and what gets cut.
How much does it cost?
It depends on the days per week you need and your company's stage. After the first call I send you a written proposal with scope, commitment and price.
Want to talk about your case?
This is exactly what happens when you book:
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A 30-minute call: tell me where you are and what you want to achieve.
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Within 24h I tell you whether I can help and where I'd start.
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A concrete proposal with scope and milestones, or I tell you that you don't need it.
Or email me at nacho.mascort@gmail.com