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Nacho Mascort Growth · AI · SEO
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SEO, GEO & AI consulting that drives revenue

I've run sites like Softonic and word.tips, with millions of URLs and millions of visits a day. I've hired teams, scaled businesses and worked with AI since before ChatGPT existed.

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Nacho Mascort, growth, AI and SEO consultant

I've worked with and for

Why me

Three reasons to hire me instead of an agency

Ex-Google Search

a team of former engineers hired me for their SEO

The people who built search pick me

A team of former Google Search engineers hired me to do their SEO. They know the algorithm from the inside, and they still came to me to grow their project.

1B+

users a year across Softonic's portfolio

SEO at the scale of billions

I led SEO for Softonic, download.com and CNET. I built a content program that went from zero to 20 million sessions a month in two years, and in 2024 it was still growing 40% year over year.

~€20k/mo

saved with an AI ad factory

AI in production, not in a slide deck

At Reverse Tech I built a system that went from 200 to over 3,000 creatives a week and publishes them to Meta and Google on its own.

Services

Four ways to work with me

You work with me directly, with no juniors or subcontractors. And if another option suits you better, I'll tell you on the first call.

AI systems & automation

AI systems that do your team's repetitive work in production, with the code and data staying in-house.

I'm Head of AI (Marketing Automation) at Reverse Tech. The ad factory I built there went from 200 to over 3,000 creatives a week, published to Meta and Google via API, and saves around €20,000 a month on external platforms.

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Fractional Head of Growth

A senior growth lead who answers for the results of every channel, from SEO to YouTube, without the cost of a full-time hire.

At Reverse Tech I built the organic area from scratch (SEO, YouTube, web, email, social and affiliates), hired a team of 8 and took it from $0 to over $2M in margin. Before that I led SEO for a Softonic portfolio with over 1 billion users a year.

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SEO, AEO & GEO consulting

Grow your site on Google and get cited by ChatGPT, Perplexity and AI Overviews. Senior consulting, with no juniors or subcontractors.

A team of former Google Search engineers hired me to do their SEO. Before that I led SEO at Softonic, where a content program went from 0 to 20 million sessions a month in two years, and at word.tips, with peaks of 2 million visits a day.

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Training & speaking

SEO, GEO and applied AI training for your team, built on your site and your data, from someone who does the work every day and has taught master's programs for 8+ years.

Lecturer on Universitat Pompeu Fabra's Master in Search Engines (2015–2024) and Webpositer Academy's SEO Master (2018–2024). Google Product Expert for Search Console and speaker at SEOnTheBeach, Clinic SEO, Ensalada SEO and SEOPLUS. I teach what I apply with clients, including a team of former Google Search engineers who hired me for their SEO.

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Case studies

Results with a name and a number

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Teaching and talks

Eight years teaching what I do

Mentioned in

  • Google Search Central
  • El Confidencial
  • ABC
My full background

Blog

What I've written lately

Go to the blog

Scraping content by hijacking the endpoint calls in the front-end

Let's talk

What do you want to grow?

A 30-minute call, no strings attached. Tell me where you are and I'll tell you honestly whether I can help and where I'd start. If you want client references, just ask.

Book a 30-min call

Or email me at nacho.mascort@gmail.com