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Nacho Mascort Growth · AI · SEO
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SEO, AEO & GEO consulting

Grow your site on Google and get cited by ChatGPT, Perplexity and AI Overviews. Senior consulting, with no juniors or subcontractors.

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A team of former Google Search engineers hired me to do their SEO. Before that I led SEO at Softonic, with over 1 billion users a year, and at word.tips, with peaks of 2 million daily visits.

Who it's for

Is it for you?

It's a fit if…

  • Your site already gets meaningful organic traffic and you want it to grow, or you are losing it and do not know why.
  • You have a lot of URLs: a marketplace, ecommerce, media site, directory or product with content at scale.
  • You have a team, in-house or external, that can implement the changes.
  • You want to show up when your customers ask ChatGPT, Perplexity or Google.

It's not a fit if…

  • You need local SEO for a single business. A local agency will serve you better.
  • You want results within a few weeks or a fixed number of links a month.
  • Nobody in your company will be able to implement the changes.

My point of view

AI hasn't killed SEO. It has reshuffled it

Simple informational searches now go to AI Overviews and assistants. Commercial and buying searches still go through the classic results. And models cite whoever already has authority and a site that is easy to understand. Ignore either front and you lose sales.

That is why I almost always start with the least glamorous part: architecture, crawling and indexing. On large sites, that is where most traffic gets lost. With that method I took the Softonic catalogue from 100,000 to over 1 million useful pages.

On top of that base goes the layer answer engines ask for: a clear entity, structured data and content a model can cite without hesitation. It is not a separate service with a new name. It is the same work done well, measured outside Google too.

How we work

From the first call to results

  1. 01 Weeks 0–2

    Diagnosis

    Crawling, logs, Search Console and a comparison with your competitors in Google and in AI engines. You leave with a plan ordered by impact.

  2. 02 Weeks 2–6

    Highest-impact fixes

    The technical issues costing you the most traffic, structured data and authority signals.

  3. 03 Weeks 6–12

    Content and answer engines

    A content program with quality control and specific work so ChatGPT, Perplexity and AI Overviews cite you.

  4. 04 From month 3

    Measurement and handover

    Measurement in Google and AI is in place and the method is documented. If we continue, I lead execution month by month.

Deliverables

What you get

Results

I've done it before

0 → 20M organic sessions/mo in 24 months

A content program at scale that went from 0 to 20 million monthly organic sessions in two years, in a portfolio with over 1 billion users a year.

Read the case

x2 organic traffic during my time as Head of SEO

I doubled organic traffic for a tools site, up to peaks of 2 million visits a day, 100% organic.

Read the case

Formats

How we can work together

Audit + action plan

A fixed-scope project of about two weeks: full diagnosis, a plan ordered by impact and a session with your team to walk through it. It is the usual first step.

Monthly advisory

I lead the SEO and GEO strategy, set priorities and review results every month, with direct access for your team.

I do not have fixed rates: the price depends on the size of the site and how much we execute together. After the first call I send you a written proposal with scope, timelines and price.

I work with at most 4 consulting clients at a time, so each one gets real senior hours.

FAQ

Frequently asked questions

What's the difference between SEO, AEO and GEO?

SEO ranks you in Google's results. AEO (Answer Engine Optimization) aims to get answer engines to cite you directly. GEO (Generative Engine Optimization) works so that models like ChatGPT, Perplexity or Google's AI Overviews use you as a source and recommend you. I work on all three at once because your customers already search in all three places.

What size of site do you work with?

From niche sites to platforms with millions of pages. I led SEO for softonic.com, in a portfolio with over 1 billion users a year, and for word.tips, with peaks of 2 million daily visits. I add the most value on sites with many URLs and meaningful traffic.

Who does the work?

I do, with no juniors or subcontractors. I set the strategy and priorities, and execution is done by your team under my direction or coordinated with your vendors.

I already have an agency. Does this make sense?

Yes. I can set the strategy and priorities and review what your agency delivers. Sometimes the diagnosis is exactly what helps you decide whether you need them or what to ask of them.

How much does it cost?

It depends on the size of the site and how much we execute together. After the first call I send you a written proposal with scope, timelines and price.

Want to talk about your case?

This is exactly what happens when you book:

  1. 01

    A 30-minute call: tell me where you are and what you want to achieve.

  2. 02

    Within 24h I tell you whether I can help and where I'd start.

  3. 03

    A concrete proposal with scope and milestones, or I tell you that you don't need it.

Book a 30-min call

Or email me at nacho.mascort@gmail.com